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May 2017

Welcome to May's Label Alert. The Trump Administration has made its first mark on food policy by extending the Menu Labeling compliance date - leaving the food industry wondering - what's next?! In other news, Ag Secretary Sonny Perdue adds "flexibility" to School Lunch nutrition requirements, amidst multiple comment periods underway regarding new and proposed rules. Should marketers expect regulators to "loosen the reins" or will delays and pending changes throw brand owners another curveball?

Keep on top of the regulatory changes at PLC's Food Label Conference. Bring your Marketing colleagues -- we're offering $100 off Marketing track registrations for Label Alert subscribers!
Yesterday the FDA announced an extension of the Menu Labeling compliance date from this Friday, May 5 to next year.  They are taking this action in response to President Trump's recent executive orders limiting regulations, "as well as in response to the diverse and complex set of stakeholders affected by the rule and continued, numerous, and fundamental questions they raise regarding the final rule and its implementation". In addition to the compliance date, the FDA is also requesting comments on how to distinguish a menu and how to disclose calories on certain items.
Donald Trump is Taking on Michelle Obama's Healthy Food Legacy
Donald Trump brags about eating fast food. Michelle Obama planted a vegetable garden at the White House. Now it seems Trump is quietly trying to overtake the former first lady's vision for the future of food in America.
Redefining the Term "Healthy" on Food Packages - Public Process Plays a Crucial Role
When you see the word "healthy" used on a food package, what does that mean to you? It's FDA's job to make sure that terms like "healthy," which many people rely on to make food choices for themselves and their families, are something that they can truly count on.
Ag Secretary Perdue Moves to Make School Meals Great Again
U.S. Secretary of Agriculture Sonny Perdue today announced that the U.S. Department of Agriculture (USDA) will provide greater flexibility in nutrition requirements for school meal programs in order to make food choices both healthful and appealing to students.
Hershey Seeks to Reduce Calorie Counts with Product Reformulation, Size Adjustment
Hershey has included in its five-year plan a goal that 50% of its total offering of individually wrapped standard- and king-size confectionery products will be 200 calories or less. 
Comment periods closed on USDA Proposed Nutrition Rule and FDA Draft Guidance - Q&A on Nutrition and Supplement Labels
The comment period has closed on both the USDA's Proposed Nutrition Rule and on the FDA's Draft Guidance For Industry - Questions and Answers on the Nutrition and Supplement Facts Labels. Over 1,500 comments were posted by GMA and others. FDA continues to respond to comments, including those by Prime Label  Consultants.                      
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Food industry Marketing
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